Hyprlab - AI & Innovation Design Center

In a landmark moment for design and innovation in India, Ultraconfidentiel has announced the launch of HYPRLAB, a pioneering Innovation Center in New Delhi.

Unlike traditional R&D labs, HYPRLAB functions as an open platform—a collaborative space where designers, architects, suppliers, technologists, and clients come together to explore the future of spatial experience. From advanced design tools powered by artificial intelligence to real-time immersive environments and IoT-connected systems, the space represents a bold redefinition of what innovation in architecture can look like.

But beyond the technology, HYPRLAB tells a deeper story: that of Ultraconfidentiel’s brand evolution. After more than a decade of pushing boundaries in commercial interior design across the globe, the company now gives physical form to its progressive philosophy—placing human experience at the center of design innovation.

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A Physical Manifestation of Vision

Set within the heart of New Delhi, HYPRLAB stands as a living representation of Ultraconfidentiel’s identity and ambitions. The space embodies the studio’s journey from a creative design house to an integrated, future-focused ecosystem, one that blends creativity with intelligence, emotion with analytics, and aesthetics with performance.

Every corner of the lab has been designed to encourage exploration. Through tools such as 3D printing metrologies, immersive VR/AR environments, and data-driven spatial analysis, teams can test and refine ideas in real time. The lab is equipped not only to develop concepts but to bring them to life, allowing clients and collaborators to interact with their projects long before they are physically built.

More importantly, HYPRLAB is open by design. It invites participation from across disciplines and industries, welcoming Ultraconfidentiel’s extended network of partners, clients, and talent into the heart of the creative process. It’s a space where ideas are not only discussed, but experienced, challenged, and refined-together.

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Delhi’s First Phygital AI Design Lab

With HYPRLAB, Delhi now hosts its first phygital design innovation lab—a hybrid environment where digital and physical tools merge seamlessly. In a region where architecture and design continue to grow at unprecedented speed, the lab fills a critical gap between aspiration and execution.

The initiative reflects a broader shift in how space is imagined in the 21st century. Increasingly, spatial design is expected to respond to real-time data, environmental changes, and human emotion. HYPRLAB positions Ultraconfidentiel at the forefront of this transformation, empowering teams to think beyond layout and material, and toward behavior, adaptability, and immersion.

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A Platform for the Pioneers

Perhaps HYPRLAB’s most distinctive trait is its role as a platform for pioneers. It is not a closed-off innovation cell, but a shared stage where clients, collaborators, and creators explore the unknown together. It brings everyone—creative minds, curious clients, daring partners—into a single environment where risks can be taken, and new standards can be set.

As such, HYPRLAB signals a shift in how the studio operates. Design is no longer seen as a finished product delivered to a client, but as a continuous, co-created journey. One that is iterative, immersive, and deeply personal.

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