Tira by Reliance - Head Office

Overview

Launched by India’s largest retailer, Reliance Retail Limited, Tira is an omnichannel platform for cosmetics and beauty products. It aims to break down barriers in the beauty space and democratize beauty for consumers across segments.

“Our vision for the brand is to be the leading beauty destination for accessible yet aspirational beauty—one that is inclusive and harbors the mission of becoming the most loved beauty retailer in India,”
— Isha Ambani, Executive Director at Reliance Retail Ventures Limited.

‍

Ultra-Vision: Embracing the Differences

The design vision of Ultraconfidentiel for Tira Headquarters is rooted in the brand’s identity—a young and vibrant working culture that celebrates diversity and inclusivity.

The space takes shape through organic lines and asymmetric geometries, representing self-acceptance and the celebration of skin imperfections. The use of layered walls in different nude shades symbolizes the complexity and diversity of skin tones.

‍

Space Features: Flexibility is the Key

The workspace is bright and dynamic, with muted and soft pastel colors. Dedicated workstations are placed along the glazing to ensure direct access to natural light, offering a breathtaking view of Mumbai’s iconic skyline.

Adjacent to these, open breakout and collaboration areas provide spaces for spontaneous meetings and workshops. These areas offer varying levels of privacy through the use of curtains.

The cafeteria exudes a fresh and vibrant vibe, encouraging its use not only during lunchtime but also as an extension of the breakout and collaboration zones on the floor. It also acts as a natural separator between the working area and the photo-shooting and editing zone, which is designed as an open, fluid, and flexible space.

Curved and suspended rail curtains run throughout the zone, creating functional and adaptable spaces based on user needs. These range from recreational areas and shooting bays to fitting rooms and makeup stations.